Agriculture and agro-industry form the backbone of the African economy in terms of GDP, employment, food security and trade. And, as African business conditions become more favourable, producers, processors and traders are increasingly making an impact in exporting to Europe. At the Agribusiness Forum 2008, Mamadou Djite received the EMRC Agribusiness Award for his success in exporting fresh fruit and vegetables from Senegal to Europe. In Senegal's award-winning agribusiness Mamadou talks about the secrets of his export success, and Idit Miller, Vice President of the European Marketing Research Centre, explains why he was given the award.