Banana juice - a recipe for success

Mariam Asigri has turned her domestic production of banana juice into a successful business - WRENmedia

Mariam Asigri has turned her domestic production of banana juice into a successful business
© WRENmedia

Mariam Asigri, a teacher from Kumasi, Ghana, used to make banana juice at Christmas time as a gift for friends and family. But her juice was so popular she decided to make it a business. Now the director of MASIG Natural Fruits Industries, she explains how the juice is made, and her marketing strategy.

 
 
 
 
 
 
Interview by:
Country:
Ghana
Duration:
4'11"
Date published:
January 2009
 
 
 

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