Better prices through market links

Bulking and processing cassava into dried chunks is a valuable marketing strategy - Celestine Kassaga

Bulking and processing cassava into dried chunks is a valuable marketing strategy
© Celestine Kassaga

All farmers want to earn a good price for their crop, but many fail to do so for various reasons. In Uganda, Farm Concern International has helped to link cassava farmers and traders, achieving benefits for both groups. By forming ‘commercial villages’, the farmers have bulked their crop, making it much easier and more efficient for traders to buy it. And by meeting traders’ need for a clean, high quality crop, farmers have been able to earn a higher price. Wambi Michael speaks to a trader and farmer, as well as Farm Concern’s country coordinator in Uganda, to find out more about how linking farmers and buyers has created a ‘win-win’ situation.

 
 
 
 
 
 
Interview by:
Country:
Uganda
Duration:
7'46"
Date published:
November 2012
 
 
 

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