Better prices through market links
Bulking and processing cassava into dried chunks is a valuable marketing strategy
© Celestine Kassaga
All farmers want to earn a good price for their crop, but many fail to do so for various reasons. In Uganda, Farm Concern International has helped to link cassava farmers and traders, achieving benefits for both groups. By forming ‘commercial villages’, the farmers have bulked their crop, making it much easier and more efficient for traders to buy it. And by meeting traders’ need for a clean, high quality crop, farmers have been able to earn a higher price. Wambi Michael speaks to a trader and farmer, as well as Farm Concern’s country coordinator in Uganda, to find out more about how linking farmers and buyers has created a ‘win-win’ situation.
You are free to use the audio files for personal or public use. If used in a radio broadcast, please credit the correspondent who submitted the report, with Agfax as the source. Audio items may be edited as required, so long as the meaning of any sections used is not distorted from that intended by the speaker. If you are in any doubt, please contact us and we will be happy to advise.
Search Agfax
Email update
To be notified when new Agfax reports come online, write your email address in the box below.
Marketing
Farm business
Group work
East Africa
Agfax is a